Wireless industry veteran John Rowe has written a book that combines a blow by blow description of the process of acquiring a site for wireless facilities with sage advice on how to be successful at it. The book, “Firmly Anchored in Midair: The handbook of wireless site acquisition and permitting, also offers a treatise on the functions a site acquisition professional must perform, along with a description of the qualities needed to be good at it.
A seasoned professional, Rowe has worked 35 years in communications site acquisition and permitting in 45 states, and he has been on the hiring side, recruiting and managing teams of site acquisition specialists. From both sides, he can give an authoritative opinion on what it takes to be a site acquisition professional.
“Wireless site developers want agents who move projects to completion as swiftly as possible without sacrificing quality real estate entitlements,” Rowe writes. “Strive to complete each project correctly at the earliest possible opportunity. Be known as someone who gets work done quickly and correctly.”
The book reveals qualifications that one needs to possess to be a site acquisition professional, including an understanding of wireless system design and land-use concepts, verbal and written communications, public speaking and presentation skills, and problem-solving. Additionally, he notes the importance of time management skills to a new agent, who may be trusted initially with only one to five search areas.
“The talent to start as many as 10 to 12 projects at one time and handle as many as 25 to 35 projects simultaneously speaks highly to one’s organization and time management skills,” he writes.
From search rings to site construction, Rowe covers the essential functions that make up the process of site acquisition, including:
One of the most critical functions of the site acquisition professional is making the case for the site to the public. In Chapter 30, Rowe says that even after tens of thousands of dollars have been spent trying to find a location that is the least likely to see opposition, permit proceedings can get downright hostile. His advice is to avoid negative emotions in explaining the reasoning behind the site chosen.
“Take all inquiries seriously and address them honestly in a straightforward manner,” Rowe writes. “Applicant credibility and integrity go a long way toward success against those who won’t practice courtesy and professionalism in an adversarial public hearing environment.”
For a copy of the book, call (303) 220-9100 or email [email protected].