September 20, 2016 — Comcast is working on a plan to make another attempt at being a wireless carrier, Comcast CEO Brian Roberts said at Goldman Sachs Communacopia 2016, held today in New York. Possibly sometime in the middle of 2016, a Wi-Fi and an MVNO integrated product will be launched by the cable company.
The plan would have Comcast offering Verizon Wireless service backed by 15 million Wi-Fi hots to its 28 million customers, 70 percent to 80 percent of whom already buy bundled services.
“We exercised our MVNO rights with Verizon Wireless, as many people know,” Roberts said. “We believe there will be a big payback with reduced churn, with more stickiness, with better satisfaction, more product purchasing from us.”
Greg Butz was named president of Comcast Mobile, the newly created unit of Comcast Cable, in July 2016. He joined Comcast in 1993 as director of business development for Comcast Cellular Communications, which Comcast sold to SBC Communications in 1999. He is leading a team of 150 working on the new concern.