October 4, 2016 —
Diamond currently markets, develops and manages leasable space for wireless infrastructure at more than 200,000 properties for a wide variety of property owners. But it is not just a numbers game, according to Ed Farscht, Diamond CEO.
“We don’t just accumulate assets. We are targeting assets that are attractive to our carrier customers and help them address the wireless needs of their users,” Farscht said. “CBRE manages thousands of office buildings, property complexes, and various other real estate assets, many of which are in highly populated areas. These properties are in areas of need for our carrier customers.”
Several factors come into play when Diamond determines whether a wireless deployment will add value for a carrier. The wireless infrastructure company looks at the population, size of the market, the location and the type of facility.
“We look at the type of facilities and if there is a large number of people congregating. Also whether there is a significant need for in-building wireless coverage,” Farscht said. “By having a relationship with these properties we can address the needs of the carriers and the needs of the building owners.”
As a property manager and a provider of a broad range of integrated services, CBRE helps building owners address cost saving and amenity opportunities, including technologies such as wireless coverage inside their buildings. As building owners address the significant wireless demand inside their facilities, CBRE and Diamond will work together to provide value to CBRE’s customers, according to Farscht.
“If we can find solutions for a clients’ properties and solutions for the carriers that address their customers’ needs and the tenants’ needs, I would say that’s a win-win,” he said.
In addition to its macro tower business, Diamond is also actively working with its customers on small cell, internet of things, Wi-Fi and DAS solutions. “Working with CBRE, Diamond can look at either building a tower, an indoor DAS, a rooftop cell site or an antenna on the side of the building,” Farscht said.