July 23, 2015 — The white-hot market that is beacon technology got another boost this week when Google unveiled Eddystone, a new and open format for Bluetooth Low Energy (BLE) beacons for anyone to use.
BT beacons may be the fastest moving technology of the small cell landscape. Beacons are designed to be discoverable by any nearby Bluetooth Smart device, via its identifier, which is a public signal. But, of course, that raises the privacy red flag. To address that, there is a built in a feature called Ephemeral Identifiers (EIDs) which change frequently and allow only authorized clients to decode them. EIDs will enable you to securely do things like find your luggage once you get off the plane or find your lost keys.
Google’s entry into the beacon space is a validator. It is another in a long line of stamps of approval from the industry that this technology is not going away. Apple, Google, Facebook and Twitter all have dedicated resources to Bluetooth Low. That is music to my ears – about time they came up with something I can really use.