September 22, 2016 — Today’s U.S. consumers expect a world in which they always have high-speed access to anything they want, whether it be music, video, or basic information. Internet and data access while both at home and on-the-go is inextricably woven into the personal, social and business fabric of modern life.
Not surprisingly, home broadband usage in the U.S. is increasing, as U.S. consumers continue to adopt over-the-top video services, as well as engage in social networking, video chatting and other basic web activities on their home Wi-Fi networks.
Home broadband usage is important to mobile operators and the mobile industry because it is a precursor to outside-the-home usage: if a user gets accustomed to streaming video and music over an in-home Wi-Fi network, then that user is likely to stream the same content when they step outside the home.
iGR has recently published a new market study that analyzes U.S. mobile consumer behavior at home and how it affects home broadband usage, most of which is generated on devices connected to home Wi-Fi networks. The study estimates home broadband usage and how that usage is divided between wired Ethernet and Wi-Fi connections, as well as how the usage is split between video and non-video content.
U.S. consumers are increasingly using applications and services over the Internet connection in their home. iGR believes that quantifying these consumers’ home broadband usage is important for home broadband and mobile providers, as they both aim to provide quality data services.
iGR’s new market study, U.S. Home Broadband & Wi-Fi Usage Forecast, 2015 – 2020: Increasing Usage in the Home, provides a five-year forecast for the amount of data used over home broadband connections in U.S. households. Additionally, the forecast divides the data usage into that provided by wired Ethernet or Wi-Fi, and it is also splits usage between video and non-video content. In addition to the forecast, this market study discusses the home broadband usage behaviors of U.S. consumers and details results from iGR’s May 2016 survey of over 1,000 U.S. mobile consumers.
The new market study can be purchased and downloaded directly from iGR’s website. Alternatively, contact Iain Gillott at (512) 263-5682 or email for additional details on this study.