Move over public cloud, private cloud and hybrid cloud, here comes the multi-cloud. I had to chuckle when I saw this. I think we have reached a new low in merchandising drivel. Someone wrote a brief note about this in one of my feeds – and with a serious face.
What is the multi-cloud one might ask? Well, for anyone with an ounce of common sense, it should mean more than one cloud – in this case it just happens to mean more than one public cloud – really? I am pretty sure this term was just used in a discussion somewhere to describe the use of more than one public cloud. Like, “hey boss, we should consider the use of multiple clouds to help minimize the dependence on just one provider. In true geek fashion, it likely got shortened to multi-cloud, like “Using multi-clouds can get us the benefit of each cloud while reducing the chance of everything going south in case of a catastrophe,” added Joe. “I agree” said George. “Let’s go pass this by the decision makers.”
So, likely, the next scenario was a conversation with the top floor, maybe some IT individuals. The term was used casually and like many such idioms, it became a term to describe the use of more than one public cloud and just caught on. But here is the funny part. It is not as if this is some sort of mystifying and cryptic term that does not present any clue as to what it is. It is simply a description of more than one cloud!
Such is the nature of our industry. We like to come up with idioms, acronyms, colloquialisms, jargon, lingo and the like. Heck, I came up with the term computeradio back in the early 90s. Unfortunately, it did not catch on.
I took the liberty of penning this in a rather anecdotal way because sometimes there just has to be someone to call out such an absurdity. While the term multi-cloud may be a descriptive term for multiple clouds, the fact that someone found the time to write about it in a serious way tell me they have way too much time on their hands.
But it was nice to bring my head out of the primordial techno-ooze where I spend most of my time and poke a bit of fun at us. Hope you got a chuckle, or a multi-chuckle, out of it too.
Ernest Worthman is the Executive Editor of Applied Wireless Technology magazine. A Life Member of the IEEE, his 20-plus years of editorial experience includes being the Editorial Director of Wireless Design and Development and Fiber Optic Technology, the Editor of RF Design, the Technical Editor of Communications Magazine, Cellular Business, Global Communications and a Contributing Technical Editor to Mobile Radio Technology, Satellite Communications, as well as computer-related periodicals such as Windows NT.