Earlier this year, Sprint opened a 1,100-square-foot space called the Sprint 5G Experience within the company’s Executive Briefing Center in Overland Park, Kansas. The U.S. wireless communications service provider, ranked No. 4 by number of subscribers at 53.5 million, took the step in connection with launching 5G commercial service in the Kansas City, Missouri, market and in other markets in May.
The dedicated immersive center is designed to showcase and explain how 5G wireless communications technology works and how it is intended to help change the way people live, work and play.
“We are thrilled to provide our guests and employees an exciting way to experience the future of wireless technology in a fun and educational way in our new space,” said Steve Gaffney, Sprint vice president of media and experiential marketing, at a ribbon-cutting ceremony conducted when Sprint opened the center. “With Sprint 5G coming soon in our first nine markets, this dedicated venue will provide unique and interactive ways to tell the story of 5G and help visitors visualize the types of innovations it will bring.”
The Sprint 5G Experience features more than a dozen stations and demonstrations that use augmented reality, virtual reality and simulated displays. The journey takes visitors through the foundation for 5G from radio-frequency spectrum to a fiber-optics network and from massive multiple-input multiple-output (MIMO) technology to real-world demonstrations of
5G’s lower latency. Guests will learn how 5G will support innovations in gaming and entertainment, sustain smart city technology and make cities safer, and connect billions of things through the internet of things (IoT). The 1,100 square foot space is located in Sprint’s Executive Briefing Center in Overland Park.
John Saw, Sprint’s chief technology officer, said that with faster speeds and lower latency, 5G has the potential to significantly improve homes, workplaces, cities and lives. “As we prepare to launch Sprint 5G with so many companies in our ecosystem, we are proud to be working with them to showcase what is possible with our next-generation technology in our new 5G Experience,” he said.
At the time the center opened in March, Sprint was expecting to launch its commercial 5G service starting in May, with Atlanta, Chicago, Dallas and Kansas City among the first of its nine 5G markets. Also slated to launch in the first half of 2019 are Houston, Los Angeles, New York, Phoenix and Washington, D.C. The company’s initial 5G footprint is expected to cover more than 1,000 square miles across all nine cities.
Sprint’s 5G Experience offers private tours to small and medium business, enterprise and government customers and prospects, along with the greater Kansas City economic development community interested in better understanding the benefits of 5G. Sprint will also use the new venue to provide its employees with live and virtual tours to learn more about what 5G will bring.
Sprint gave recognition to Ericsson, Intel, LG, Nokia, Samsung Electronics and the Qualcomm Technologies subsidiary of Qualcomm for helping with the Sprint 5G Experience center.
Mikael Stromquist, executive vice president and head of Customer Unit Sprint for Ericsson, said that 5G and IoT will change the lives of consumers and businesses. “The Sprint 5G Experience is an amazing place to see what’s possible,” he said.
Nokia is showcasing its end-to-end 5G approach and technology innovations through massive MIMO, lower latency and mobile edge computing with its software demos. These are designed to show visitors how business, industry and human experiences can be transformed through Sprint’s 5G network.
Qualcomm Technologies is collaborating with Sprint in the rollout of its 5G commercial service supported by flagship smartphones launching over the next few months based Qualcomm’s 5G technology.