The Super Bowl data numbers are in. And they are even higher than the final score of Sunday’s game. While Verizon and T-Mobile disagreed on who was fastest, in the end there were lots of exciting moments to share on social media and all the carriers reported increased data usage during this year’s Big Game.
Verizon Carries 18.8 TB
Verizon reported that fans used 18.8 terabytes (TB) of data in and around the stadium, up 70.9 percent over the 11 TB used at Super Bowl 51. Verizon reported that its network was used by 57 percent of the attendees in the stadium at this year’s Super Bowl, up from 45 percent the previous year, and Verizon users experienced the highest average download speeds at U.S. Bank Stadium, according to third-party testing by P3, a data analytics firm hired by Verizon.
Top wireless uses by Verizon customers were web browsing, followed by streaming video and using social media and sports apps. The top three social media apps were Snapchat, Facebook and Instagram. Snapchat was third at last year’s Super Bowl. The biggest spike of wireless data usage on the Verizon network occurred during the halftime show driven by social media video sharing. The next biggest usage spike occurred when the Patriots fumbled the ball late in the fourth quarter, followed by fans streaming video and web browsing during the kickoff.
AT&T Network Carries 21.7 TB
During the game on the AT&T network, more than 7.2 TB as used in and around the stadium. Within a 2-mile radius of the stadium, AT&T saw more than 21.7 TB of data cross its network.
Football fans used more than 50 TB of mobile data at game-related events between Saturday, Jan. 27 and Sunday, Feb. 4 in the Minneapolis area on AT&T’s network.
“For more than a year, we’ve been working to get our network ready for the Big Game and all the tailgates, parties and concerts that come with it. We made permanent and temporary network enhancements to the stadium and 16 nearby locations, investing over $40 million,” the carrier said.
Sprint Network Carries 9.7 TB
Sprint reported traffic from networks inside and directly adjacent to the stadiums of 9.7 TB on Sunday, up from 5 TB in 2017, according to Mobile Sports Report.
T-Mobile Data Speeds to the Goal Line
No data totals appeared to be available from T-Mobile, but the carrier claimed that its customers clocked the fastest upload and download speeds at U.S. Bank Stadium, using Speedtest data from Ookla! T-Mobile 121.02 Mbps down and 28.73 Mbps upload; AT&T had 60.08 Mbps download and 9.41 Mbps upload; Verizon had 54.89 Mbps download and 19.15 Mbps upload, and Sprint 33.92 Mbps download and 1.6 Mbps upload.
Data use over the T-Mobile network in the stadium grew 78 percent compared with last year. Tom Brady’s fumble and Philadelphia’s final field goal were the most shared moments on the T-Mobile network with a data spike of 33 percent. Social media apps drove 30 percent of the data usage in the stadium. Total data usage in Minneapolis grew 50 percent and upload increased twice as much as download.
Fans were busy using their data with group and picture messaging up by nearly 50 percent and texting up 10 percent. In Boston, data use grew by 70 percent, and in Philadelphia data grew by 20 percent.