Erin was 10 years old when Jackie started the company. Her friends probably were walking the malls when she was going to zoning hearings and cell site inspections with her mother, and hanging out in the company’s offices, which were located in the compound of a cell site. Today, she serves as vice president and chief marketing officer. Someday, when her mother retires, Erin will take over the reins as CEO.
Erin wasn’t thinking about her mother’s business when she attended St. Mary’s College in South Bend, Indiana, earning a degree in political science and communications (which just happens to be her mother’s education). Upon graduating in 2010, she went to work for Horvath as business development manager. It was supposed to be a transitional job. But, nine years later, she would not think about leaving.
“When I went to college, it wasn’t my intent to come back and join the company,” Erin said. “I’m so happy that I am in the industry. I don’t plan on being anyplace else, ever.”
Initially, Erin did mostly sales work and business development, requiring a lot of travel and attendance at industry events. During that time, she developed many relationships in the industry — the types of bonds she began to cherish.
“The relationships are a big part of it,” she said. “Many people I have met since I began working for the company remember me from when I was 10 years old, and now we are colleagues. It goes to show the relationships that mom established in the industry and nurtured through the years. That is a big part of the success of the company.”
During that time, Erin focused on her clients, learning their needs and how to meet their expectations. After she had twins in 2014, her travel slowed, giving her an opportunity to dive into the operations side of the business, which provided additional valuable experience.
“The experience in development and operations was invaluable as I transitioned to a management role five years ago,” Erin said. “As I have grown in the company, I have taken on more management roles concerning operations, personnel and day-to-day decision-making — whatever it takes to get a site built.”
But she has never forgotten her relationships with Horvath’s clients. “I still spend a good deal of my time developing and nurturing client relationships,” she said. “I think that is very important. In a small company, we wear many different hats.”
Erin said one of her goals is to maintain those relationships by continuing Horvath Communications’ reputation for great customer service, and building a strong brand for the company. “Maintaining and growing the company. Making it better. That is definitely an on-going thought in my mind,” she said.
The mainstay of Horvath’s business has always been macro towers, but with onset of 5G, Jackie saw opportunities in the densification of cellular networks. Last year, she launched a neutral-host small cell and DAS division and hired 20-year telecom veteran Alex Novak to head up the new division, identifying and securing venues for neutral-host site development.
Erin appreciates her mother’s knowledge of the industry and willingness to head in new directions.
“The main challenge for every company is to remain competitive,” Erin said. “Mom has always been good at spotting trends. Beginning the neutral host division is a good example of our evolution to meet the new opportunities highlighted by the 5G rollout. It has been a total learning process for everyone in the company. It has forced us to grow.”
Operating a business demands more than expertise in industry trends. There are human resources issues to be dealt with. Horvath Communications employs a number of working mothers and maintains a culture that is friendly to their needs. Erin herself is a working mom with five-year-old twins and a two-year-old. The company strives to provide a positive work atmosphere.
Horvath Communications provides flexible work hours for the times when employees need to go their children’s school events. If the need arises, any day can be bring-your-child-to-work day.
“We try to be accommodating to young working moms, because we have some really awesome employees and we don’t want to lose their talent,” Erin said. “I am proud of the culture we have created. We work hard, and our clients are our priority, but we also have fun. Our employees are hard-working problem-solvers, engaging and committed, and we have a unique vibe — an energy — at our company.”
The relationship between Jackie and Erin is also unique. The wireless infrastructure industry has provided them a bond that goes beyond the mother-daughter relationship. They get on more like sisters.
“We love the industry,” Erin said. “Even when we are together during off-hours, we still talk business. I am almost a carbon copy of her. We get each other. It’s a special thing.”
Jackie doesn’t have specific plans to retire, but she will, at some point, hand over the company to her daughter. “She does a remarkable job,” Jackie said. “I am amazed each day at how well she is doing, not only on the development side, but with the operations, the construction, A&E and the financials. She can handle all of it. Growing up in the industry, she has viewed all aspects of it. She is very well versed in all of it. I’ve got nothing to worry about as far as moving on.”
Emily Kosmalski oversees a team of project managers at Terracon, where she manages the company’s national telecommunications program and several of the company’s largest national accounts. She is a senior associate, environmental/NEPA group manager and national account manager.
NEPA is short for National Environmental Policy Act, the 1970 law that requires federal agencies to assess the environmental effects of their proposed actions. The procedure is referred to as “the NEPA process” or “the environmental impact assessment process.” FCC licensing is the federal hook that requires the telecommunications industry to comply with NEPA. An environmental, materials testing and geotechnical firm, Terracon has 4,500 employees in more than 140 U.S. offices. The company has performed work on thousands of cell sites.
The daughter of a police officer and a mother who worked several part-time jobs to make ends meet, Kosmalski grew up in Cleveland. In high school and college, she worked multiple jobs to provide for herself. She earned a bachelor’s degree after having studied in the geography program at Ohio University, and stayed for a master’s degree focused on environmental planning and impact assessment, working as a teaching assistant and as a research assistant. She graduated magna cum laude in 2006.
“Shortly after graduating, I began my career at Terracon as an entry-level environmental scientist, performing due diligence assessments on proposed cell tower sites,” Kosmalski said. “During my first several years, I said yes to virtually every opportunity that came my way. I did not turn down any chance to learn a new skill set or work on a new project.”
When Terracon’s NEPA manager left in 2012, Kosmalski’s work ethic, wide range of project experience and education earned her the position.
“I became the contact for the majority of our telecommunications clients and began overseeing a staff of project managers,” Kosmalski said. “I also became responsible for one of Terracon’s largest national accounts. With just six years of experience, I was one of the youngest staff members to be given such responsibility.”
When she became pregnant with her first child last year, Kosmalski said, many people told her that she would never be truly happy unless she left her job— that achieving work-life balance as a new mother in a high-performance consulting job would be impossible. “I was told to just forget it — I might as well quit for a few years and come back later,” she said. “This feedback only fueled my desire to prove everyone wrong.”
How She Did It
In the months leading up to maternity leave, Kosmalski detailed every aspect of her job and chose a team to take over her various roles based on their talent and work ethic and her positive experiences working with the team members.
“When the day of my departure came, I was fully confident that all aspects of my job would be covered,” Kosmalski said. “Not only did my team deliver, they far exceeded expectations. Having a successful replacement team on the job meant I could ease my way back into work when I returned and take on my old responsibilities back as my capacity allowed. Without this team in place, my departure from and transition back into work would have been painful at best and disastrous at worst.”
Kosmalski’s university, personal and working lives intertwine with her husband’s. The two joined forces and dominated every class together almost immediately after meeting during their freshman year of college, she said. They took the same undergraduate and graduate classes and worked several jobs together. At Terracon, they are co-group managers, with offices just doors from one another.
“My husband played a vital role in the past two years while I was pregnant and during the first year of raising our child,” Kosmalski said. “I cannot imagine the struggle of a single mother trying to raise a child and put food on the table. Having a partner who could help take care of things at home was invaluable. One of the reasons I was able to successfully return to work. I am fortunate to have such a partner in both business and life.”
The single most significant barrier to female leadership is the lack of affordable day care, in Kosmalski’s view. She said that the more children a woman has, the less chance there is that she will return to work. “Even a single child can result in a woman staying home if her earnings don’t outweigh the cost of day care,” she said.
Kudos to Mentors
Numerous famous women inspire Kosmalski, she said, but withAGL Magazineas a telecommunications publication in mind, she named Robin Haeffner, a now-retired NEPA compliance leader with Verizon Wireless, as a source of inspiration throughout her career.
“Robin was a strong leader,” Kosmalski said. “She knew the regulations backwards and forwards, worked hard and stood with the best of industry’s regulators and stakeholders. When Robin led a meeting, there was no question who was in charge. But most important, she commanded respect for all the right reasons. When she opened her mouth, you knew she was the smartest person in the room, and it made people sit down and listen. That is what I aspire to be in my career. When I speak, I want people to view me as a knowledgeable resource who can provide trustworthy guidance.”
Throughout her working career, Kosmalski said, she has witnessed many powerful female role models in the telecommunications industry who gave her a snapshot of exactly the woman she wanted to be. She cited the guidance and mentorship of those who came before her as absolutely invaluable. “I am fortunate to work in an industry with so many inspiring leaders,” she said.
“When you are receptive to others, you’ll find that every person in your work journey can be a mentor in one form or another,” Kosmalski said. “I have learned as much from a college student fresh out of school as I have from a 30-year industry professional. My employees and teammates are often my greatest sources of inspiration. It’s important to seek out knowledge and perspective anywhere it is offered and not discount someone based on age or experience.”
Kosmalski said that she has found that many people often are afraid to open themselves and their careers to outside help. She said it appears that they feel a need to be the one who is needed and not let anyone else help. In the case of women, this can sometimes be attributed to an element of fear that there is only so much room at a table of men, and thus, women have to fight for their place, she said. As a result, she said, instead of building up others around them, some spend time only building up themselves.
“What I have found is that a far richer career is based on lifting up those around you,” Kosmalski said. “When you provide opportunities and welcome outside involvement, you are not just making your own life easier, you are enriching the careers of others. You are providing opportunities and allowing people the chance to achieve their own success.
“This is how a trustworthy team is created. Work-life balance as a working mother in a fast-paced industry like telecom can truly be achieved when you have a fully functioning, dependable and successful team in place,” she said.
Q: How do you encourage creative thinking within your organization?
A: I try to give employees freedom and latitude to make their own decisions. The idea is to give people a larger framework of rules in which they must operate, but give them great freedom within that frame. This enables a more creative thought process.
Q: What are characteristics that every leader should possess?
A: Leadership and failure are fundamentally connected. Learning to embrace failure as a positive step toward growth is a defining characteristic of leadership. An iconic quote from Michael Jordon really hits it home: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”
Q: What is a behavior or trait that you have seen derail more leaders’ careers?
A: Ego and anger.
Q: What are you doing to ensure you continue to grow and develop as a leader?
A: The continuous setting and achieving of new goals is key for growth as a leader. A current career goal for me is to obtain my American Institute of Certified Planners designation. To that end, I am reading books, studying materials and immersing myself in the current trends of environmental planning.
Q: What do you like to ask other leaders when you get the chance?
A: I am interested in how other leaders start their day. So when I can, I ask “What is your “morning routine?” Morning routine is a simple defining characteristic of leaders. It has been found through numerous studies that great leaders all have a consistent ritual that helps them start their day on the right foot. The routine itself differs, but having one seems to make all the difference.”
This article ran in the June 2019 issue of AGL Magazine.
Paula Nurnberg, chief operating officer of the National Association of Tower Erectors (NATE), has contributed to the success of the membership organization, and she said she has benefited from participating in its Women of NATE (WON) Mentorship Program, too. An employee and official of NATE since its inception in 1995, Nurnberg has a personal reason for wanting to advance the association’s safety agenda: Her brother lost his life at a construction-related workplace two weeks after she started working at NATE.
As a nonprofit association representing member companies in the wireless and broadcast infrastructure industries, NATE provides a unified voice for tower erection, maintenance and service companies. Nurnberg said NATE’s first, foremost and primary mission is safety. She said her brother’s death impelled her to make a difference in the lives of others.
“Every day, I think of my brother, and am reminded of how precious and fragile life is and what an incredible opportunity it is for me to continue to be part of an organization that is focused on safety,” she said.
In 2013, NATE took steps to establish the Tower Industry Family Support Charitable Foundation (Tower Family Foundation). Nurnberg said that the Tower Family Foundation was established to help provide financial assistance to family members of a severely injured, permanently disabled or deceased tower worker injured or killed in an accident stemming from working at heights on communication structures or other on-the-job-related activities that tower workers are involved in on a daily basis.
“Witnessing first-hand the difference the Tower Family Foundation has made in the lives of tower workers and their families has been heartwarming and rewarding beyond measure,” Nurnberg said.
In speaking about possible gender-related career roadblocks, Nurnberg said that she has worked with both men and women and has also been involved in various activities involving groups comprised of both men and women. “These life experiences have included innumerable situations where, regardless of gender, the individuals involved had to put their differences aside and focus on the task or activity at hand in order to be successful,” Nurnberg said.
When it comes to using her role as a NATE leader to encourage creative thinking within the organization, Nurnberg said it makes a difference to set aside time for brainstorming so the team can exchange, explore and refine ideas, and then provide the time and resources to develop and implement those ideas. She said that seeking out and providing resources, tools, training and votes of confidence allow team members to fulfill their duties without micromanagement. Providing opportunities to participate in webinars, seminars, mentorship and industry events, she said, helps to encourage personal and professional development.
Regarding a characteristic that Nurnberg said every leader should possess, she identified integrity as a key attribute. “It is a concept of consistency of all actions and represents a commitment to do the right thing for the right reason, regardless of the circumstances,” she said.
To help herself grow and develop as a leader, Nurnberg said she engages in mentorship opportunities that allow her to interact, listen and learn from mentors who surround her in every facet of her daily life. She said she prefers viewing challenges as opportunities.
For leadership development, “be open to new ideas and change,” Nurnberg said. “Set aside time on a regular basis to review goals, and if something isn’t effective, refocus, make adjustments, and move on.”
Nurnberg said leaders do well to sharpen their listening skills. “First and foremost, listen to understand before responding,” she said. “Seek opportunities and resources to learn and grow, both personally and professionally.”
Countless successful, effective women have flourished as leaders, both on and off the clock, Nurnberg said. “Among the many habits of these women are preparedness, persistence, passion and, most of all, an unwavering sense of believing in themselves.”
Nurnberg said that mentorship is essential to both developing and retaining individuals in leadership positions. She said it is a significant factor in achieving success and benefits everyone, regardless of their position, gender, age or job.
“Throughout my career, I have been surrounded by mentors, both men and women, who have challenged, guided and inspired me along the way,” Nurnberg said. “I have learned immensely by observing and reflecting on their unique ways of handling various diverse situations and challenges.”
She said she is fortunate to be involved with the Women of NATE (WON) Mentorship Program, which was designed to foster an exchange of ideas, expertise and camaraderie among individuals at all levels, from emerging professionals to industry veterans. Nurnberg said that participants have the opportunity to grow by learning from each other’s perspectives, discussing professional issues and supporting their peers in the resolution of various challenges.
A host of both women and men have inspired Nurnberg inside and outside the office by demonstrating their steadfast passion, determination, dedication and enthusiasm for the safety and greater good of the individuals in the industry the organization serves. She said she has been encouraged by those extraordinary individuals and that she felt fortunate to have the opportunity to serve alongside them.
Nurnberg’s family has provided motivation, too. “Throughout my life, my parents and sister have exhibited unwavering spirits and incredible courage and work ethic,” she said. “They have faced many challenges with fierce determination and grace and have always persevered. They have inspired me significantly. Additionally, my two children — a 27-year-old young man and a 23-year-old young woman — inspire me to be the best version of myself. In leading by example, it is my hope that I also inspire them.”
As for the biggest challenge likely to face the next generation of women, Nurnberg said it will involve achieving work life balance. “I hope future generations have the opportunity to take full advantage of what has been accomplished by previous generations and build upon it without sacrificing their personal lives,” she said.
This article ran in the May 2019 issue of AGL Magazine.