With the hiring of Darlene Braunschweig as president of its DAS and small cell division, Tempest Telecom is ready to take its in-building and ODAS integration services on the road from coast to coast.
With a knowledge of DAS from both the carrier and OEM sides, Braunschweig appears to be a perfect fit for Tempest. Previously, she was with Corning MobileAccess in charge of the DAS product line and before that worked at Sprint Nextel as the head of Sprint’s Converged Network Solutions group, where she led hundreds of DAS deployments. While at Corning MobileAccess, Braunscheig worked with Tempest, relying on it to integrate its DAS equipment in the West Coast region.
“My approach at Corning MobileAccess was always to use integrators to fulfill, design, deploy and maintain these systems,” Braunschweig told DAS Bulletin. “My relationship with Tempest was a unique one, not only were they willing to expand throughout the nation, but also because it is female-owned. Having this diversity is important in the wireless space right now.”
A supplier of wireless infrastructure equipment and services to telecom carriers and network operators, Tempest, expanded in to DAS when it purchased Seattle-based Leaf Communications Services a little more than a year ago and subsequently decided to include the business across its nationwide footprint.
While Tempest’s new division has been focused on DAS, the integrator is responding to customer demand and expanding into small cell coverage. It is also expanding beyond its public safety focus to include more vertical niches, as well.
Tempest supports all the major carriers plus the regional carriers, providing them with in-building coverage to support LTE deployments. With the nationwide expansion, Braunschweig said Tempest will fill a carrier need for consistent deployment strategies in all of their regions, shifting away from using local and regional integrators.
“This is such as growing industry now. There is a huge demand for an integrator that has a nationwide footprint,” Braunschweig said. “Our goal is to provide a value-add service to the end customer, whether it is the carrier or the enterprise.
“Tempest’s vision for a national DAS and small cell division aligns closely with the needs of our customers to provide a consistent design, engineering, construction, systems integration and coordination role, so that solutions are implemented to support best practices,” she added.
Braunschweig expects enterprise customers to become more sophisticated about wireless as applications drive more in-building coverage, viewing DAS in the same vein as they look at wireline technologies like a PBX system.
Braunschweig expects carriers to move beyond stadium build outs to concentrate on areas with a bigger return on investment and that cover more consumers. These venues include focused on hospitality, malls, airports and hospitals.
“The quasi-public venue is very important to the carrier, branching out to cover venues that are a little outside of what they covered in the past year or two,” she said.