In my investigations on the cellular habits of my Millennial generation, I continue to seek out the one thing that encompasses our wireless wants and needs. The key question is, “How do we serve this group?” Countless service providers have rolled out solutions in an attempt to answer this question.
Many of them have optimized video download speeds to keep up with the generation’s streaming demand. Verizon and AT&T even began their own video streaming services in order to bring Millennials in. Really, both companies have explicitly stated that their move into online video is strongly influenced by their desire to cater to Millennials. Providers have also realized that this generation is global, and look towards broadening their network in order to keep their young users connected anywhere.
These providers look to optimize access to the things Millennials like: video, travel, social media, live news updates, online communities, etc. But, in their quest to tune into a Millennial secret that will attract the generation as it reaches its prime, they look past the things Millennials actually need in their wireless. All of those things we like are only enhanced by fast connections, broad coverage and efficiency in buying and using our wireless services. These needs are not new or novel- the wireless Millennials need is the optimum wireless that this industry strives to achieve. There is no secret sauce or generational formula.
The Millennials may like different things and use wireless in different ways but the secret to serving the needs of this group is to do what is already being done; to continue to optimize cellular connectivity because that’s what all wireless users need. Despite the opinion pieces about how Millennials are special (or think they’re special) or how they see the world differently, their needs are the same as anyone else’s. All they want is to watch their Netflix show or scroll through blogs without connection hiccups.